Modern Farmer has an article in its most recent addition on the terminology used to sell us food; meaningless terms like: All Natural. Included in the article is a video from Vital Farms. They sell eggs and butter, I’ve seen their products at Whole Foods, but have never bought them, I buy my eggs from my friends at Saxelby cheese (a local cheese monger specializing in domestic cheese and dairy products), they get their eggs from Red Gate Farm, a dozen costs $5.
However, if I couldn’t get my eggs locally from Saxelby this Vital Farms eggs video makes a very good case for buying their product. They point out in a humourous way the truth behind the marketing of eggs in particular the term cage free. Sometimes I stand in the aisle of the grocery store not really knowing what to think. Has reality been turned upside by make-believe and marketing? It’s hard not to believe all the hype on our food products, doesn’t “cage free” actually mean something? As this video so effectively shows: No it doesn’t mean anything. Hens brought up in a large factory with no space to move can be called cage free because there is no actual cage just a crammed packed factory where the chickens have no room to move. Basically one large cage instead of a bunch of small ones.
Supporting real farmers from your region is the best way to actually know where your food comes from. Don’t believe the hype on factory food and mass-produced items in your grocery store, even Whole Foods and Trader Joe’s sells things that are deceptively labeled. Food producers/manufacturers want to sell their products and they will say anything they can get away with to do so.
You’d think that their would be better regulations against this, but there aren’t.
Worth a watch. Would love to hear your comments.