Bulls%@t free eggs

Modern Farmer has an article in its most recent addition on the terminology used to sell us food; meaningless terms like: All Natural.  Included in the article is a video from  Vital Farms. They sell eggs and butter, I’ve seen their products at Whole Foods, but have never bought them, I buy my eggs from my friends at Saxelby cheese (a local cheese monger specializing in domestic cheese and dairy products), they get their eggs from Red Gate Farm, a dozen costs $5.

However, if I couldn’t get my eggs locally from Saxelby this Vital Farms eggs video makes a very good case for buying their product.  They point out in a humourous way the truth behind the marketing of eggs in particular the term cage free.  Sometimes I stand in the aisle of the grocery store not really knowing what to think.  Has reality been turned upside by make-believe and marketing?   It’s hard not to believe all the hype on our food products,  doesn’t “cage free” actually mean something? As this video so effectively shows: No it doesn’t mean anything.  Hens brought up in a large factory with no space to move can be called cage free because there is no actual cage just a crammed packed factory where the chickens have no room to move. Basically one large cage instead of a bunch of small ones.

Supporting real farmers from your region is the best way to actually know where your food comes from. Don’t believe the hype on factory food and mass-produced items in your grocery store, even Whole Foods and Trader Joe’s sells things that are deceptively labeled.  Food producers/manufacturers want to sell their products and they will say anything they can get away with to do so.

You’d think that their would be better regulations against this, but there aren’t.

Worth a watch.  Would love to hear your comments.

About urbanfoodguy

I'm a self taught cook with a dedication to buying and eating food that is as humanely and sustainably raised as possible. Which is why in addition to recipes you will see a lot of environmental/political reporting here. I started cooking when I was about 6, it's something I always loved to do. Watching Graham Kerr - aka "The Galloping Gourmet" - was what got me started and I have never really looked back. Over the years I've been a private chef, a caterer, and a food stylist for magazines such as Bon Appétit, Food & Wine, Real Simple, Oprah, Martha Stewart's Everyday Food and many more. I've also worked in the prep kitchen for the Food Network on the Bobby Flay and Paula Deen shows. Now I work at home in my kitchen sharing with you here recipes that I create or that other people have created that inspire me and I think you will like. I love my neighborhood (the Lower East Side of Manhattan) and I love to travel. Because NYC is such a big place I tend to focus mostly on my 'hood and the ones that are close by: The East Village, Bowery, Chinatown and Williamsburg. My love of travel has no limits really, I'm always ready to get on a plane. I was lucky enough to have a business for many years that allowed me to spend a lot of time in South East Asia. These days I've been spending time in Mexico, Germany, Canada and the West Coast of the U.S., but check back you never know where I might end up. I do consulting, cooking classes, and freelance lifestyle writing so if you are interested please send me a note: urbanfoodguy@gmail.com
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