Your Shopping Heart Attack for Today

IMG_0171Sure we all know that white truffles are expensive. In NYC at fancy restaurants it’s not unusual to see $100 bowls of pasta with generous shavings of these odoriferous tubers.  Usually, not that I shop for them with any regularity, they sell them by the ounce, so to see them sold with a price that lists their per pound cost is, I found, just a little breath-taking.

My theory is that in Soho, at a pretentious place like Dean & Deluca, they cater to a customer who wants to buy the most expensive thing, so this kind of sticker shock is more like sticker glee to them.  Get out the Centurion Card and ring me up a pound of white truffles!  Hard to imagine, but I’m told there are people like that out there.

Full disclosure I walk by this Dean and Deluca on a regular basis and sometimes the rarefied beauty of the place calls me so I can be a voyeur among the rare (and not so rare) produce and food stuffs and ponder what it must be like to shop here for your weekly groceries.

About urbanfoodguy

I'm a self taught cook with a dedication to buying and eating food that is as humanely and sustainably raised as possible. Which is why in addition to recipes you will see a lot of environmental/political reporting here. I started cooking when I was about 6, it's something I always loved to do. Watching Graham Kerr - aka "The Galloping Gourmet" - was what got me started and I have never really looked back. Over the years I've been a private chef, a caterer, and a food stylist for magazines such as Bon Appétit, Food & Wine, Real Simple, Oprah, Martha Stewart's Everyday Food and many more. I've also worked in the prep kitchen for the Food Network on the Bobby Flay and Paula Deen shows. Now I work at home in my kitchen sharing with you here recipes that I create or that other people have created that inspire me and I think you will like. I love my neighborhood (the Lower East Side of Manhattan) and I love to travel. Because NYC is such a big place I tend to focus mostly on my 'hood and the ones that are close by: The East Village, Bowery, Chinatown and Williamsburg. My love of travel has no limits really, I'm always ready to get on a plane. I was lucky enough to have a business for many years that allowed me to spend a lot of time in South East Asia. These days I've been spending time in Mexico, Germany, Canada and the West Coast of the U.S., but check back you never know where I might end up. I do consulting, cooking classes, and freelance lifestyle writing so if you are interested please send me a note:
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