Sure we all know that white truffles are expensive. In NYC at fancy restaurants it’s not unusual to see $100 bowls of pasta with generous shavings of these odoriferous tubers. Usually, not that I shop for them with any regularity, they sell them by the ounce, so to see them sold with a price that lists their per pound cost is, I found, just a little breath-taking.
My theory is that in Soho, at a pretentious place like Dean & Deluca, they cater to a customer who wants to buy the most expensive thing, so this kind of sticker shock is more like sticker glee to them. Get out the Centurion Card and ring me up a pound of white truffles! Hard to imagine, but I’m told there are people like that out there.
Full disclosure I walk by this Dean and Deluca on a regular basis and sometimes the rarefied beauty of the place calls me so I can be a voyeur among the rare (and not so rare) produce and food stuffs and ponder what it must be like to shop here for your weekly groceries.