The New Coke Life?

IMG_5910My first thought upon seeing this advertising campaign for Coca Colas new product Coke Life was: Oh Please.  Excuse me if I’ve become a tad cynical where multinational beverage corporations are concerned. Coke Life is aimed at those folks, like me, who would only drink this shit if it wasn’t made with GMO High Fructose Corn Syrup, which is why Mexican Coke (still just made with sugar) has become such a fetish item here in NYC.

Coke has gone one step further by reducing the amount of sugar and adding Stevia to give it a patina of: it’s even good for you!

Here is what they say: At 60 calories per 8-oz. glass bottle, The Coca-Cola Company’s first reduced-calorie sparkling beverage sweetened with cane sugar and stevia leaf extract has 35 percent fewer calories than other leading colas**. 

And the label is green so you know it has to be good for you.

What do you think?  Anyone tried it?

About urbanfoodguy

I'm a self taught cook with a dedication to buying and eating food that is as humanely and sustainably raised as possible. Which is why in addition to recipes you will see a lot of environmental/political reporting here. I started cooking when I was about 6, it's something I always loved to do. Watching Graham Kerr - aka "The Galloping Gourmet" - was what got me started and I have never really looked back. Over the years I've been a private chef, a caterer, and a food stylist for magazines such as Bon Appétit, Food & Wine, Real Simple, Oprah, Martha Stewart's Everyday Food and many more. I've also worked in the prep kitchen for the Food Network on the Bobby Flay and Paula Deen shows. Now I work at home in my kitchen sharing with you here recipes that I create or that other people have created that inspire me and I think you will like. I love my neighborhood (the Lower East Side of Manhattan) and I love to travel. Because NYC is such a big place I tend to focus mostly on my 'hood and the ones that are close by: The East Village, Bowery, Chinatown and Williamsburg. My love of travel has no limits really, I'm always ready to get on a plane. I was lucky enough to have a business for many years that allowed me to spend a lot of time in South East Asia. These days I've been spending time in Mexico, Germany, Canada and the West Coast of the U.S., but check back you never know where I might end up. I do consulting, cooking classes, and freelance lifestyle writing so if you are interested please send me a note: urbanfoodguy@gmail.com
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2 Responses to The New Coke Life?

  1. cbcreates says:

    Cool. I crave a coke maybe 3 to 4 times a year (usually as hangover cure with greasy burger or meaty Greek diner spaghetti). Not focusing on healthy options at that point, but I’d go for “Green Coke” (let’s call it that!).

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