99 Favor Taste Restaurant. Wait, What?

IMG_2556About 4 blocks from where I live is where Chinatown officially starts.  The stretch of Grand street from Allen to the Bowery has a lot of great small food shops, fish mongers and produce stalls that I shop at regularly.

A couple of years ago there was a bad fire in two of the buildings at the corner of Eldridge and Grand, one of the buildings was torn down completely, the other one they were able to salvage the facade.  The completely empty lot was quickly built on, up from the ashes rose a hideous 2 story thing that looks like an office building in a remote industrial park strip mall.

I was sort of hoping in the huge first floor space of this building something interesting might go in.  What went in was the very large 99 Favor Taste Restaurant a Hotpot restaurant that opened their first place in Queens in 2012.  So obviously this qualifies as interesting and potentially very tasty,  but first I just need to get over the name first.

99 Flavors Taste Restaurant?  Or is it suppose to be 99 Favorite Tastes Restaurant? Not that it really matters, there are a lot of funny English as a second language signs all over town.  My favorite is the unfortunately named (and now closed) barber shop Mei Dick.  screen-captureMaybe because I walk by so often that I’ve slowly become obsessed with this massive new restaurant.  However, instead of being excited about eating at this new well regarded Chinese hotpot restaurant, I am stuck on the name.

I appreciate that they have been very consistent, all the signage from the temporary grand opening signs to the large Neon Sign all say 99 Favor Taste.   Indeed this is their second restaurant both called 99 favor taste.IMG_2497IMG_2558Indeed, maybe now that I have expressed myself on this topic I will be able to get with the program and just let 99 Favor Taste be 99 Favor taste and stop trying to make it, well you know, make sense…


About urbanfoodguy

I'm a self taught cook with a dedication to buying and eating food that is as humanely and sustainably raised as possible. Which is why in addition to recipes you will see a lot of environmental/political reporting here. I started cooking when I was about 6, it's something I always loved to do. Watching Graham Kerr - aka "The Galloping Gourmet" - was what got me started and I have never really looked back. Over the years I've been a private chef, a caterer, and a food stylist for magazines such as Bon Appétit, Food & Wine, Real Simple, Oprah, Martha Stewart's Everyday Food and many more. I've also worked in the prep kitchen for the Food Network on the Bobby Flay and Paula Deen shows. Now I work at home in my kitchen sharing with you here recipes that I create or that other people have created that inspire me and I think you will like. I love my neighborhood (the Lower East Side of Manhattan) and I love to travel. Because NYC is such a big place I tend to focus mostly on my 'hood and the ones that are close by: The East Village, Bowery, Chinatown and Williamsburg. My love of travel has no limits really, I'm always ready to get on a plane. I was lucky enough to have a business for many years that allowed me to spend a lot of time in South East Asia. These days I've been spending time in Mexico, Germany, Canada and the West Coast of the U.S., but check back you never know where I might end up. I do consulting, cooking classes, and freelance lifestyle writing so if you are interested please send me a note: urbanfoodguy@gmail.com
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2 Responses to 99 Favor Taste Restaurant. Wait, What?

  1. Leslie-Anne says:

    LOL. You have what my daughter calls, “a first world problem”. That is, not a problem at all.

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