Follow The Frog: The Rainforest Alliance

At first I thought this was just a silly joke video. Then, by the end I realized, no indeed it was a sort of kind of PSA for food labeling to tell you if the product you were buying supported, non destruction of the rain forest.  Part of me thought it was kind of cute, but then part of me felt like it was just a slick ad for large corporations who want you to buy their packaged food stuffs and not feel guilty about it.  Do diligence lead me to the website for the Rainforest Alliance which I explored for a while and then I felt bad for being such a cynical New Yorker, as they do much good work.  I then realized several years back they had been mentioned in a piece about Organic Sustainable Chocolate which I posted.

Anyway give it a watch and let me know what you think in the comments.

About urbanfoodguy

I'm a self taught cook with a dedication to buying and eating food that is as humanely and sustainably raised as possible. Which is why in addition to recipes you will see a lot of environmental/political reporting here. I started cooking when I was about 6, it's something I always loved to do. Watching Graham Kerr - aka "The Galloping Gourmet" - was what got me started and I have never really looked back. Over the years I've been a private chef, a caterer, and a food stylist for magazines such as Bon Appétit, Food & Wine, Real Simple, Oprah, Martha Stewart's Everyday Food and many more. I've also worked in the prep kitchen for the Food Network on the Bobby Flay and Paula Deen shows. Now I work at home in my kitchen sharing with you here recipes that I create or that other people have created that inspire me and I think you will like. I love my neighborhood (the Lower East Side of Manhattan) and I love to travel. Because NYC is such a big place I tend to focus mostly on my 'hood and the ones that are close by: The East Village, Bowery, Chinatown and Williamsburg. My love of travel has no limits really, I'm always ready to get on a plane. I was lucky enough to have a business for many years that allowed me to spend a lot of time in South East Asia. These days I've been spending time in Mexico, Germany, Canada and the West Coast of the U.S., but check back you never know where I might end up. I do consulting, cooking classes, and freelance lifestyle writing so if you are interested please send me a note: urbanfoodguy@gmail.com
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