At first I thought this was just a silly joke video. Then, by the end I realized, no indeed it was a sort of kind of PSA for food labeling to tell you if the product you were buying supported, non destruction of the rain forest. Part of me thought it was kind of cute, but then part of me felt like it was just a slick ad for large corporations who want you to buy their packaged food stuffs and not feel guilty about it. Do diligence lead me to the website for the Rainforest Alliance which I explored for a while and then I felt bad for being such a cynical New Yorker, as they do much good work. I then realized several years back they had been mentioned in a piece about Organic Sustainable Chocolate which I posted.
Anyway give it a watch and let me know what you think in the comments.