Further thoughts on the Chipotle ad I posted a few days back from Grist.org
So Chipotle made an ad with Fiona Apple singing Willy Wonka tune “Pure Imagination” while an animated scarecrow gets bummed out about his job at a factory farm. It’s racked up almost 4 million views, so if you haven’t seen it already, there’s a good chance you’re gonna be hearing about it more soon:
It’s a classic setup: making you feel acute pain about a problem you sort of knew you had, then presenting a rosy solution that involves buying shit.
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