Back To The Start

This Chipolte ad has been around for a while and I am surprised it has taken me so long to post it.   A real
heart tugging piece of advertising, from a fast food chain (Chipolte) endorsing locally sourced food over mass produced factory food.  What got me thinking about it today is Grist’s article about how big AG responded to this ad when it ran recently during the Grammys.

Corporate Americas pig headedness (pun intended) about this is not surprising, given it’s myopic focus on profit, but what is really clear is that more and more people are realizing that torturing animals to get cheap meat isn’t worth it, ergo the ban in several states on the uber cruel pig gestation crates.

About urbanfoodguy

I'm a self taught cook with a dedication to buying and eating food that is as humanely and sustainably raised as possible. Which is why in addition to recipes you will see a lot of environmental/political reporting here. I started cooking when I was about 6, it's something I always loved to do. Watching Graham Kerr - aka "The Galloping Gourmet" - was what got me started and I have never really looked back. Over the years I've been a private chef, a caterer, and a food stylist for magazines such as Bon Appétit, Food & Wine, Real Simple, Oprah, Martha Stewart's Everyday Food and many more. I've also worked in the prep kitchen for the Food Network on the Bobby Flay and Paula Deen shows. Now I work at home in my kitchen sharing with you here recipes that I create or that other people have created that inspire me and I think you will like. I love my neighborhood (the Lower East Side of Manhattan) and I love to travel. Because NYC is such a big place I tend to focus mostly on my 'hood and the ones that are close by: The East Village, Bowery, Chinatown and Williamsburg. My love of travel has no limits really, I'm always ready to get on a plane. I was lucky enough to have a business for many years that allowed me to spend a lot of time in South East Asia. These days I've been spending time in Mexico, Germany, Canada and the West Coast of the U.S., but check back you never know where I might end up. I do consulting, cooking classes, and freelance lifestyle writing so if you are interested please send me a note: urbanfoodguy@gmail.com
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